Entry tags:

machinima

Blipvert

I'm wondering why there isn't more machinima on blip.tv. There is some, but this video publishing service seems like such a good fit with the needs of machers I would have expected more.

I became aware of blip through this recent interview with co-founder Mike Hudack by Jon Udell. (Good podcast - says some interesting things in general about web service businesses.)

The company seems to really get what a user-gen content aggregator and publisher needs to do to succeed by pleasing their users. You can read their own overview, but items from the interview that impressed me included

• a strong distaste for service lock-in (for example, they will automatically mirror your upload to the Internet Archive if you want),
• being very open to working with other distributors and publishers (for example, building a system to share tags and download stats),
• staying in the background to let creators control branding (for example, they don't embed their logo),
• sensible advertising options (you can use their advertising and share the profits, or do your own, or none),
• providing a strong free service with professional upgrade.

The whole thing sounds like the right business model: provide a service which offers sustainable long-term value that supports creators.

The disclaimer: I've not used the service. (Anyone who has care to comment?)